Sine-Ethel Business Group PLC is an Ethiopian diversified business company engaged in import, export, wholesale and retail trade, technology, computers and electronics, automotive spare parts, and Ethiopian food and agricultural products. We connect technology, trade, production, agriculture, and international markets.
Through Ethel Tech, we are modernizing how technology, office electronics, and automotive parts are distributed and consumed locally. Through Betemena, we are packaging the essence of Ethiopian cuisine to share our heritage with the international market. Together, we are building a legacy of quality and reliability.
Experience seamless B2B and B2C sourcing of computers, printers and office electronics, and automotive spare parts, backed by nationwide wholesale and retail distribution.
From sesame and pulses to grains, injera, and quanta, our sourcing and processing ensures Ethiopian food and agricultural products meet international export standards, bringing authentic flavors globally.
